Tuesday, April 10, 2007

IIM Indore rocks 'as usual' in the International arena

One of the good things about international competitions is that you get to compete with the best in the world and know your position vis-à-vis the rest of the world. L'Oreal e-strat Challenge is one such event.

Tit-Bits About L'Oréal e-Strat Challenge:

L'Oréal e-Strat Challenge is one of the world's biggest online business simulations. This international competition is open to undergraduate and MBA students in their final two years of university or business school. In its first six editions, the L’Oréal e-Strat Challenge has brought together over 132,000 students from 2190 schools representing 125 countries.

The International Finalist teams, the top undergraduate and MBA team of each zone win an all expenses paid trip to Paris to compete for the first place! The two most strategic, professional and convincing teams will win a trip to the destination of their choice worth 10,000€ !

IIM-Indore @ L'Oreal e-Strat Challenge 7:
This time around, there was an enthusiastic participation from IIM-Indore with around 40 teams participating in this esteemed international event. It is the not the participation but the achievement of the IIM-Indore teams that is worth a mention. Listing down a few:
  • 3 of the top 8 teams in the end of the semi-finals in MBA category were from IIM-Indore [8 teams qualify for the finals, with the 'Only one team from each Zone' rule ensuring that only one IIM Indore team qualifies.. :-( ] Link : See Page No:24 in the pdf file - 'Top 20 MBA Teams'
  • An IIM Indore team, Gothic Trinity leads the whole pack as they move to the finals on 18 April 2007
  • Top 3 Share Price Index(Simulation Score) were reached by IIM Indore teams in MBA category [ Link : Final Results - MBA category : A PDF file]
With the whole heart, I wish & believe that 'Gothic Trinity' team would come back with this year title.

Personal Comments:
An interesting fact is that not all the 3 teams were from PGP-2. One of the teams, Bizzbeez comprised of all PGP-1 members (Robin, Sreeram & Sajeev). Next year, they would get another shot at this event! Though this game is essentially a strategy game, a lot of marketing is also involved. Personally I learnt more 'Marketing' from this game than from my 'Marketing - I' & 'Marketing - II' courses.

To read about the performance of IIM Indore in the last year's L'Oreal e-Strat Challenge click 'IIM Indore in L'Oreal's e-Strat Business Challenge 6'

P.S - 'Tit-Bits About L'Oréal e-Strat Challenge' is an excerpt from 'What is e-Strat Challenge?"

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