Sunday, February 24, 2008

Ready to buy TATA Nano Online???

Conventional automobile wisdom says that a car dealer is always required to complete the transaction and a web based option can be just an information window. It can never really be an alternative to a ' brick-and-mortar' dealer. But TATA Nano has already broken a similar conventional automobile wisdom by coming out with a car which is priced at 1 lakh Indian rupees ($2500). It may as well break the conventional automobile wisdom once more.

As per the recent blog post by TATA Nano team, it is seriously considering online car sales option and is asking the comments from people to help them design the right service. All the market pundits(including me) expected the People's car to be revolutionary not only with regard to its manufacturing but also with regard to its distribution model. But I never expected the e-commerce to be a part of that distribution model. One More Nano-lution. Hats off to TATA Nano Team!

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