We all knew Obama used Web in an effective way to garner votes and gather support. Now Advani wants to replicate his success model in India. So he started his own website and his own blog to connect with people. But sadly India is no America and Advani is no Obama. So his website is not getting any big traction.
So what does he do? Do what he has been taught to do. Advertise so that people will visit his website. Since all the PR and viral videos have not worked. :D
See Advani Google Adwords CPC in my blog