Wednesday, September 21, 2011

Google takes a crack at Online Movie Distribution in India

Majority of successful start-ups in India are focussed on adapting a foreign idea to Indian environment. And sometimes, these start-ups do so a good job that foreign company can never enter India. e.g. SnapDeal & Groupon.., etc.. 

So it is rather interesting when Google India tries to do the same. Its entry to online movie distribution through is one of the shrewdest moves by the company in recent times. As US statistics show, movie rentals contribute a significant amount to internet data traffic.  And in India, a paid model will never work. So Google is killing two birds - by taking a leadership role in online movie distribution through its youtube and this also helps it to position itself along with India TV Channels in the minds of the advertisers. 

Launched three months back,  YouTube Box Office channel has already got over 11.5 million views in India and is the #20 most subscribed (all time) channel in India. And they have recently started telecasting 2 box office movies

  1. Shaitan
  2. Pyaar Ka Punchnama
Please note that both these movies are being telecasted ahead of their TV release. 

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