Tuesday, August 01, 2017

Business Momentum - Underappreciated Concept in Corporate World

Disclaimer: This post is cross-posted from my linked post @ https://www.linkedin.com/pulse/business-momentum-underappreciated-concept-robin-samuel

While we all appreciate the bravado of Snap Deal founders terminating all merger/buy-out talks and going ahead with an independent path, my two cents is that Snapdeal would find itself in this same place in another few months and waiting for a white knight to buy it or close-down the business operations.
This is because the biggest challenge facing Snapdeal today is not competition or the business model. But the business momentum lost by Snapdeal– post its lay-offs and merger talks with Flipkart. It has lost significant talent, resources, word of mouth – during this period.
In business, when there is momentum, everything seems to happen, sales managers overachieve, marketing managers generate better return on investment, operations manager bring better efficiency with higher customer satisfaction. Word-of-month and referrals are high. And employees  in the business feel pro-active, whatever they touch becomes gold.
In today’s world, the biggest challenge facing any business is either sustaining the momentum with better products, better offers (e.g. Apple) or bringing the lost momentum back to the business (e.g. Microsoft). And the leadership at organizations generally undervalues the impact of momentum in the business.
While the website traffic at Snapdeal (thanks to organic) – has not shown any major decline, business volume and consumer mindshare has taken a beating. Most importantly business momentum – w.r.t. actions and focus has been lost in the last few months. Regaining the momentum – requires either significant money or significant resources(people), both of which are not in abundance for Snapdeal.